IMS Ghaziabad

To create cognizance to preserve and grow the most important asset i.e. the customer, the Management Development Program (MDP) On ‘Digital & Social Media Marketing for Business Growth’ was organized by IMS Ghaziabad on Saturday, May 22, 2021 under the dynamic leadership of Shri Nitin Agarwal, Chief Patron & Managing Trustee, IMS Ghaziabad and Dr. Urvashi Makkar, Patron & Director, IMS Ghaziabad. The event kicked off with the inaugural address by Prof. Urvashi Makkar, who emphasized on ‘Creating a balance between the Lexus & the Olive Tree’ & ‘Ethnocentric approach’. The Expert Resource Speakers, Dr. Tejas Shah, Chairperson-MBA (FB & E), Nirma University, Ahmadabad interacted on ‘Push & Pull, Digital Marketing Trifecta & Zero Moment of Truth’ and Dr. Mahesh Kuruba, Senior Consultant, Tata Consultancy Services, Pune discussed ‘Growth Hacking, Unified Marketing Path & Marketing Channel’. The participants enthusiastically participated and expressed their contentment with the content coverage thereby making the MDP a grand success